make your free product placement release
what is a product placement release?
a product placement release is an agreement that allows one party to feature another's product in its production, be it a movie, film, photo shoot, or commercial. it provides official permission to feature the product, and the owner of the product waives the right to bring legal action related to the product being featured. it's a good idea for both parties because it sets expectations from the beginning.
when to use a product placement release:
- you would like to allow your product or service to be used by a production company in their motion pictures so as to indirectly advertise and strengthen your brand.
- you would like to gain the authorization to use another company's products or services in you production.
sample product placement release
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product placement release
,
dear :
the undersigned company, , (the 'company') hereby agrees to provide the following product(s) and/or service(s) to for use in the tentatively entitled (the "picture"):
1. the company grants to you, your successors, licensees and assigns, the non-exclusive right, but not the obligation to use and include all or part of the trademark(s), logo(s) and/or identifiable characters (the "mark(s)") associated with the above listed product(s) and/or service(s) in the picture, without limitation as to time or number of runs, for reproduction, exhibition and exploitation, throughout the world, in any and all manner, methods and media, whether now known or hereafter known or devised, and in the advertising, publicizing, promotion, trailers and exploitation thereof.
2. the company warrants and represents that it is the owner' of the product(s) or direct provider of the service(s) as listed above or a representative of such and has the right to enter this agreement and has the right to enter into this agreement.
3. in full consideration of the company providing the product(s) and/or service(s) to , agrees to accord the company screen credit in the end titles of the positive prints of the picture.
4. the company understands that any broadcast identification of its products, trademarks, trade names or the like which may furnish, shall in no event, be beyond that which is reasonably related to the program content.
5. as it applies to any and all television broadcasts of the picture, the company is aware that it is a federal offense to give or agree to give anything of value to promote any product, service or venture on the air. the company affirms that it did not give or agree to give anything of value, except for the product(s) and/or service(s) to any member of the production staff, anyone associated in any manner with the picture or any representative of for mentioning or displaying the name of the company or any of its products, trademarks, trade names, or the like.
i represent that i am an officer of the company and empowered to execute this form on behalf of the company.
i further represent that neither i nor the company which i represent will directly or indirectly publicize or otherwise exploit the use, exhibition or demonstration of the above product(s) and/or service(s) in the picture for advertising, merchandising or promotional purposes without the express written consent of .
i have read the foregoing and fully understand the meaning and effect thereof and, intending the company to be legally bound, have signed this release.
sincerely yours,
,
